Don’t Penalize Payment!
On the first day of my very first pricing class in college, the professor opened with the following one-line statement: "Never make it hard for customers to give you money!" The lesson was simple. Get...
View ArticleHalloween Consumer Spending Index
These days, the economy is far more scary than ghouls and goblins, but that didn't stop Americans from embracing the (expensive) delights of Halloween.
View ArticleGREAT Marketing will RUIN a good product
Sounds counter-intuitive doesn't it, but it's absolutely true. Great marketing can simply ruin a low-quality or even good-quality product or service. Before you dismiss this post on its face, let me...
View ArticleCornish Time
To the rural English, the hectic work schedule of Americans is proof that we can't do anything in moderation. To them, we work too much. We earn too much money and spend far more even than we make. As...
View ArticleTake the Tour. Forget the Demo!
With all sorts of SaaS businesses, the most critical phase of the sales process is the demo. The trouble with converting sales prospects into sales opportunities is low conversion rates. Here's a Big...
View ArticleResistance Outwits the Amateur
Resistance outwits the amateur with the oldest trick in the book: It uses his own enthusiasm against him. Resistance gets us to plunge into a project with an overambitious and unrealistic timetable for...
View ArticleEfficiency Path to Profitability in 2012
According to the small and medium-sized business experts at Ephor Group, American businesses are vulnerable to a double-dip recession and efficiency is the only path to profitability in 2012.
View ArticleTaking the B.S. Out of BuSiness!
Let's start by looking at the proper way to create a really useful strategy statement for your company. Is strategy important to a company? Yes. Is it necessary? Perhaps. Strategy is not the be-all and...
View ArticleSEO Lies, Myths & Misconceptions
At JDM, we offer SEO services, especially in conjunction with websites we’re developing for clients. That said, we have had enough of the rampant lies, myths and misconceptions regarding SEO. So here...
View ArticleQ4 Forecast: Cloudy with a Chance of Spending
If you're a local business in a swing state, Q4 is gonna be awesome. You're not? Well, fasten your seat belts. You're in for a bumpy ride for the remainder of 2012.
View ArticleJDM Announces New “Debit Retainer”
While many clients think of agency retainers as ongoing monthly fees, JDM is proud to announce a new retainer structure we're introducing. Our new "Debit Retainer" is different and works pretty much...
View ArticleThe New myCFOnetwork
JDM Digital is proud to announce the launch of the new MyCFOnetwork. Over a year in production, the new exclusive network for CFOs sports the very best of social media--without all the cats. In Related...
View ArticleGet a LOC on Direct Mail Marketing
Successful direct mail marketing begins with setting a few priorities. At JDM Digital, we categorize the direct mail campaign process into three parts: List, Offer, and Creative (or “LOC” for...
View ArticleInbound VS Outbound Marketing
These days, businesses have two basic choices for attracting and retaining customers. You can invest in acquiring new customers one-by-one, with techniques like cold calling and media buys. These...
View ArticleLogMeIn free, not so free.
Along with thousands of other loyal LogMeIn free users, we just got an email from them notifying us they will be arbitrarily limiting our free account to just 10 computers. The post LogMeIn free, not...
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